August 7, 2000

THE MOTORCYCLE RIDING GURU IS IN ENGLAND ONE LAST TIME THIS YEAR – DON’T MISS OUT!

Keith Code’s Last Stop in U.K. for the Rest of the Year Promises to be an Experience No One Forgets

(Los Angeles, CA) Having spent 20 years setting the standard for advanced motorcycle rider training, riding guru Keith Code finds his services in considerable demand. So popular have his California Superbike Schools become internationally, that Code finds it difficult to make it to the British Superbike School more than a few times a year.

Keith Code’s visit, taking place from August 1 to August 10, will be the final time this year he travels around England imparting his unique cornering techniques and instruction to a new class of riders. Code will be teaching at Brands Hatch, Kent, from August 5-9.

“My overall approach to rider improvement isn’t hard,” says Keith Code, “Just simplify the actions of riding by defining the basics, and by investigating the decisions you must make to ride well.”

The quality and excellence of Keith’s tutelage is shown by the sheer number of successful riders he’s graduated. His California Superbike Schools (which now operate around the United States and in Australia and the United Kingdom) have trained more than 40,000 riders and created dozens of champions, more than any other school.

Part of what makes Keith Code’s instruction so special is his focus on cornering. As he has put it numerous times before, “Ride for fun or ride for fame, cornering is still the name of the game.” He’s written three books and produced a video that focus exclusively about this concept.

With his proactive, elementary approach to rider training, Keith breaks riding down into its most elemental parts. Riding, to Keith, isn’t about talent or pure skill; it’s about achieving a mindset that allows for success, that conquers negativity, and that focuses on one’s own performance, independent of anyone else on the track.

“You'll mainly find two categories of riders,” continues Keith, “those who believe it is all technique and those who feel it is more of an art when done right. Any professional can tell you - they are both correct.”

Britain has always treated Keith Code warmly. BIKE magazine, Britain’s largest monthly bike magazine, recently named Keith Code “Bike god.” And Motorcycle News, Britain’s largest motorcycle weekly, entered the California Superbike Sessions into their annual Best Services to Motorcycling award contest.

Keith Code has been a pioneer in the field of motorcycle training, implementing the first organized, advanced, step by step rider training format. His numerous inventions include the panic-brake trainer and the lean-and-slide training bike. His California Superbike School has been in operation for twenty years, teaching over 40,000 riders confidence and cornering skill, producing dozens of racing champions along the way. His books include The Soft Science of Roadracing Motorcycles, and A Twist of the Wrist, Volume 1 and 2, and accompanying video. They can purchased at www.amazon.com.

For more information about Keith Code, Superbike School, or the instructional books and video, please contact the Superbike School by phone at (323) 224-2734, by e-mail at media@superbikeschool.com or visit the CSS website at www.superbikeschool.com.