December 7, 2000

R.A.C.E. SCHOOL -- RACE AND COMPETITION EXPERIENCE

Keith Code Finally Organizes the World's First True Racing School

(Los Angeles, CA) Despite the explosion in popularity of rider-training academies offering general safety skills, and racer orientation schools, no “true” race schools have yet opened to provide riders with real racing experience or an understanding of race technology. Now, Keith Code, founder of the world-renowned California Superbike School is offering R.A.C.E. (Race and Competition Experience), the first-ever true racing school, on January 3-4, at the New Streets of Willow Springs, in Rosamond, California. R.A.C.E. will provide super-enthusiast sport riders with hands-on experience and training in the core competition skills, and is the world’s first school to offer a step-by-step entry point into racing through a real competition environment.

"At R.A.C.E., riders compete. It's not a high performance riding school, or a safety or advanced school. R.A.C.E. is for racing, period. Only super-enthusiasts need apply,” says racing guru Keith Code, founder of CSS and the foremost riding Riding Coach in the world.

The R.A.C.E curriculum has been completely designed by Code, who, in his usual style has created a number of brand new devices, exercises and training procedures. R.A.C.E.'s training program provides riders with answers to questions every super-enthusiast has asked: Which line? Braking--how hard? Passing? Why get it to your knee? Which is best, corner speed or drive? Starts? Exercises addressing these skills and more are drilled, measured and executed towards perfection with plenty of personal, one-on-one coaching.

Among the racer-instruction tools available will be Code’s patented “lean-and-slide” training bike which teaches racers just how far they can lean into turns. Code has also designed a new brake training mechanism using variable valving to improve control of a racer’s braking, and the “counter/counter steering bike” with an extra set of solid mounted bars which leaves no doubt as to how a bike really steers. R.A.C.E. will also provide real-time feedback of corner and corner exit speeds with a state of the art radar and readout system.

“Riders are hungry for the control, skills and techniques that will give them the kind of confidence they see in racers,” says Code. “The exercises to achieve this are the main course at R.A.C.E. Up to this point, schools have only offered appetizers to racing, R.A.C.E. is for riders who want the full nine course gourmet experience. Real competition experience will be their adrenaline dessert."

Aside from the core competition skills taught at R.A.C.E., every rider's program also includes full on starts and races at the schools.

Code continues, "Not everyone will want to go racing, but for the students who do, I have arranged with PACE/CCS to have a separate division for our students at the 5 races they will put on at The New Streets of Willow Springs in 2001. It's the perfect opportunity to slip into competition and race with people you went to school with and on the same track where you went to school.” All R.A.C.E. Schools will be held at The Streets of Willow Springs for 2001.

R.A.C.E. will be using Code's most seasoned Riding Coach staff to put on the schools. "We know that solid riding technology can be exported. That has been achieved at my UK and Australian schools. Now it is time to kick it up a notch and provide the real thing for those who want the adrenaline rush they know they'll get from racing. R.A.C.E. is the next logical step in rider training."

Keith Code began training racers in 1976. His first programs were one-on-one, two-day affairs that created quite a stir in the press and the pits. Riders, club racers mainly, were posting an average of 7 seconds improvement in their lap times from Code's first attempts at educating riders. It was called "The Keith Code Rider Improvement Program".

To increase his depth of understanding of the rider training process he also began teaching the AFM new riders schools at southern California tracks, putting riders through various exercises he had developed. At the same time he gave Saturday seminars for club racers and held small group meetings for racers at his home. He also completed the Motorcycle Safety Foundation (MSF) Riding Coach’s training course. No one else has dedicated themselves to this depth of involvement in the rider training process.

Code recalls, "My inspiration to train riders and racers came once I realized that while sponsors and TV helped tremendously to build morale, our sport’s growth was not completely dependent upon them. What I saw instead was that every exceptional rider had a ride – which appears to be even truer today. My solution for expanding the sport of racing was simple. I had to help more riders achieve their full potential. I took it on as a crusade. Now, 25 years later, I have enough of the pieces and expertise to elevate anyone interested in the competition experience to their full potential."

The rest really is history. Over the past two decades scores of club racers and over a dozen International and National Champions have used Code and his thinking man's approach to riding to help them along in their racing careers.

Recognized as the world’s foremost motorcycle Riding Coach in his field, Keith Code has spent the last 25 years instructing over 50,000 people in the art of cornering motorcycles, including dozens of champions. In 1980, he founded the California Superbike School (CSS) with the goal of creating the most comprehensive school for motorcycle enthusiasts. Since then, Keith has become the pioneer in the field of motorcycle training. For a quarter of a century he has focused his research on implementing and improving the first organized, advanced, step-by-step rider-training format. R.A.C.E. is the natural evolution of his rider training

With instructional books and videos such as “A Twist of the Wrist” (volumes I, II and accompanying video) and “The Soft Science of Road Racing Motorcycles,” Keith has strived to empower his students with the understanding that leads to confidence on the motorcycle, as well as the skills to maintain that poise.

For more information about Keith Code, Superbike School, or the instructional books and video, please contact the Superbike School by phone at (323) 224-2734, by e-mail at media@superbikeschool.com or visit the CSS website at www.superbikeschool.com.